art direction
design
motion graphics
advertising
What role does mythology plays in our humanity? Told from the lens of technology, mythology is described as a projection of our innate fear and anxiety; created to explain the unexplainable.
[IPIP-NEO ]
3D Infographic Design
Cinema4D
Redshift
After Effects
[ Challenge ]
Catching the average Instagram user’s attention and convincing them to take the IPIP-NEO is the greatest hurdle for this infographic design. The design needs to be distinct from the content usually seen on the platform but also be an accurate representation of what the test is for.
[ Solution ]
A simplistic, minimalist approach is a break from the saturated content encountered on the platform. The abstract compositions represent each of the five aforementioned traits. Each composition is unique; the dynamic, intricate designs engage the viewer and prompt them to go onto the website and take the test for themselves.
[ Personality Minimalized ]
The IPIP-NEO is a personality test that measures an individual's percentage in 5 categories: Openness, Conscientiousness, Extraversion, Agreeableness, and Neuroticism.
