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[ Commodity ]

Typography Design

Adobe Illustrator

[ Challenge ]

The graphics should appropriately visualize commodification's harmful influence on us. But how? 

[ Typographic Inquiry ]

What is a commodity? Can we be commodified? Are we already?

These questions are explored in an infographic design that heavily uses type alongside blunt, straightforward graphics.

[ Solution ]

Taking inspiration from Brutalist web design, the work uses typography to anchor the visuals with the script in a dynamic and engaging way. Every inch of the screen is filled to the brim with some type of design as a call back to the overwhelming feeling of being an individual within a capitalistic system. 

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