art direction
design
motion graphics
advertising
What role does mythology plays in our humanity? Told from the lens of technology, mythology is described as a projection of our innate fear and anxiety; created to explain the unexplainable.
[ Commodity ]
Typography Design
Adobe Illustrator
[ Challenge ]
The graphics should appropriately visualize commodification's harmful influence on us. But how?
[ Typographic Inquiry ]
What is a commodity? Can we be commodified? Are we already?
These questions are explored in an infographic design that heavily uses type alongside blunt, straightforward graphics.
[ Solution ]
Taking inspiration from Brutalist web design, the work uses typography to anchor the visuals with the script in a dynamic and engaging way. Every inch of the screen is filled to the brim with some type of design as a call back to the overwhelming feeling of being an individual within a capitalistic system.
