art direction
design
motion graphics
advertising
What role does mythology plays in our humanity? Told from the lens of technology, mythology is described as a projection of our innate fear and anxiety; created to explain the unexplainable.
[ Mythology ]
Type Driven Design
Photoshop
After Effects
[ Challenge ]
How does one seamlessly blend typography and photography to convey an abstract concept?
[ The Truth Behind The Lores ]
What role does mythology plays in our humanity? Told from the lens of technology, this abstract, experimental piece uses type to describe mythology as a projection of our innate fear and anxiety, created to explain the unexplainable.
[ Solution ]
With word and visual association, symbolic meaning can interpreted from forms, without sacrificing clarity. Keeping the design simple, but with complex compositions captivates the viewer and prompts deeper connections with the artwork.
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