art direction
design
motion graphics
advertising
What role does mythology plays in our humanity? Told from the lens of technology, mythology is described as a projection of our innate fear and anxiety; created to explain the unexplainable.
[ MAPS Magazine ]
Magazine Promo
Photoshop
After Effects
[ About the Brand ]
MAPS Magazine is a contemporary magazine based in Seoul that defines itself as a "creative media platform with a complex mindset".
The motion and visual language work in harmony to establish the brand as a global powerhouse who's not afraid to be bold in their approaches.
![MAPS Magazine Website](https://static.wixstatic.com/media/cf9598_7163c8b066494be084de721ed896b34a~mv2.png/v1/crop/x_165,y_0,w_1259,h_868/fill/w_881,h_615,al_c,q_90,usm_0.66_1.00_0.01,enc_auto/MAPS%20Website.png)
![MAPS Visual Brief 01](https://static.wixstatic.com/media/cf9598_d37b7844977c43938d7b0aba643eeb49~mv2.jpg/v1/fill/w_100,h_150,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_auto/MAPS.jpg)
![MAPS Visual Brief 02](https://static.wixstatic.com/media/cf9598_f86e3fd663ec4f03a060dfa7ef256a7e~mv2.jpg/v1/fill/w_110,h_150,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_auto/MAPS%2002.jpg)
![About MAPS Magazine](https://static.wixstatic.com/media/cf9598_90d14bcc19e342cfb31844593cef6cd9~mv2.png/v1/fill/w_60,h_49,al_c,q_85,usm_0.66_1.00_0.01,blur_2,enc_auto/MAPS%20Magazine%20About.png)
[ Challenge ]
MAPS Magazine creates for multiple platforms with a bold, artistic approach to various mediums.
How exactly does this translate into a brand promo?
[ Solution ]
The promo serves as a high-energy visual exploration where the brand's personality is shown through kinetic typography and photography.
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