art direction
design
motion graphics
advertising
What role does mythology plays in our humanity? Told from the lens of technology, mythology is described as a projection of our innate fear and anxiety; created to explain the unexplainable.
[ Glossier ]
Illustrative Branding
Procreate
After Effects
[ Skincare First. ]
Inspired by the authenticity of the Glossier, an illustrative branding campaign with catchy headlines and visuals seeks to spark an inclination to become a part of the Glossier community.
[ Challenge ]
As basics focused, next-generation beauty brand, Glossier celebrates natural beauty that enhances features rather than masking them.
Translating that into minimal, yet intriguing illustrations was the primary challenge within this campaign.
[ Solution ]
Focusing on Glossier's best sellers, product shots were integrated with minimal illustrations and bright colors.
The ads live as Instagram sponsored stories due to their strong social media presence. This format has the most potential for consumer engagement, making it the best choice for the advertisements' placement.