art direction
design
motion graphics
advertising
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What role does mythology plays in our humanity? Told from the lens of technology, mythology is described as a projection of our innate fear and anxiety; created to explain the unexplainable.
[ Give an Hour ]
Non - Profit PSA
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Photoshop
After Effects
[ Help is Always Here. ]
Within this PSA for Give an Hour, a non-profit organization, PTSD and its manipulation of thoughts and emotions are visually expressed through grunge, David Carson-esque typographic treatment and motion.
[ What Do They Do? ]
Give an Hour seeks, " to develop national networks of volunteers capable of responding to both acute and chronic conditions that arise within our society." They provide a platform for those who need it most, allowing individuals to begin the journey of healing when they feel most comfortable to start.
[ Challenge ]
Talking about PTSD requires care and delicacy because, for some, it's a reality they live with. As a result, a PSA targeting these individuals needs to be empathetic; ultimately, showing that they aren't alone in the fight
[ Solution ]
The PSA focuses on the daily inner battle with emotions and internal dialogue being center stage. Using a David Carson inspired grunge style, the darkest thoughts triggered by PTSD are symbolically represented. In contrast, a minimalist approach is taken for the logical side that argues against the darkness.
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The end goal was to show others that the issues they deal with don't have to be hard-fought by themselves. Help is only a call or click away and is always available when needed most.
